Useful, technically honest things — made by someone who uses them.

Curiosity came first

Long before any job title there was a kid taking things apart: mechanics, electricity and electronics, computers, construction, and helping out in the family business. The habit never left. Learning across disciplines, and sharing what you learn, is still the way I work.

Engineering turned it into reliable things

About fifteen years in engineering, manufacturing and technical problem-solving followed, including work on defence and marine equipment — environments where a part that loosens or corrodes is not an inconvenience but a failure. That mindset is in every product here: choose the material for the load and the weather, over-specify the fasteners, test it in the real world, and document what you learn.

I'm French and Australian. The first products were designed, developed and tested in Melbourne, and made and assembled here with Australian suppliers wherever it was possible.

Built after hours, by someone who can't stop making things

I love to design and to make, and not only motorcycle parts. The computer these parts were designed on is one I built myself. The designs came together on it in the evenings, after the working day, whenever there was time and some energy left, using everything the years in engineering and manufacturing have taught me. That's the honest origin of this brand: not a factory, but someone who builds things for the pleasure of getting them right, and who decided to build them for other riders too.

Why the brand exists

To make products I would buy myself: useful, technically honest and supported by someone who understands how they are used. I'd rather explain why a bracket has the geometry it has than make it thinner to look delicate.

That also means being straight about what a part is. A small-batch accessory from an independent engineer is not a certified factory part, and I won't describe it as one. What I can offer is the engineering reasoning, the testing that was actually done, clear installation instructions and a person to email.

Knowledge should circulate

I've spent years supporting engineers and students — guidance, technical support, the occasional lecture. If this business becomes healthy enough, I want it to create real opportunities for students and, eventually, jobs. Documenting what is useful and teaching it is part of the plan, not a side project.

Success should fund more useful work

I want growth to create more useful products, more shared knowledge and opportunities for other people. I've supported Movember personally for years and will keep doing so; once the business can sustain it, I'll formalise support for causes aligned with a healthier, smarter and more sustainable world — and I'll only promise what can actually be kept.